What is Plausible Analytics?
Plausible Analytics is a simple, lightweight (< 1 KB), open-source, and privacy-friendly alternative to Google Analytics. It is designed to make web analytics more privacy-friendly by not storing personal data or IP addresses.
Key Features
- Clutter Free: Provides simple web analytics with no layers of menus or need for custom reports.
- GDPR/CCPA/PECR compliant: No personal data or IP addresses stored. No cookies used.
- Lightweight: Script is 45x smaller than Google Analytics, making websites quicker to load.
- Email or Slack reports: Get weekly and/or monthly traffic reports and spike notifications.
- Invite team members and share stats: Option to make web analytics public or invite team members.
- Define key goals and track conversions: Custom events to track conversions and attribution.
- Search keywords: Integrate with Google Search Console for accurate search keyword reporting.
- SPA support: Works with modern web frameworks and supports pushState based routers.
- Smooth transition from Google Analytics: Realtime dashboard, entry pages report, and Search Console integration. Historical Google Analytics stats can be imported.
Why Plausible Analytics Cloud is not free
Plausible Analytics is an independently owned and actively developed project. To cover costs and continue development, a subscription fee is charged. Unlike Google Analytics, Plausible does not collect or analyze personal data to sell advertisements.
Getting started with Plausible
Start with the official managed service in the cloud for easy setup and compliance with GDPR and Schrems II ruling. All visitor data is processed on EU-owned servers.
Can Plausible be self-hosted?
Plausible Community Edition (CE) is a free, self-hosted solution. Compare the features of the managed hosting and self-hosted options in the documentation.